Usability Testing
Observe people completing realistic tasks with your product. Identify confusion, mistakes, and barriers to completing those tasks.
Discuss this serviceCan people understand and use our product?
Discover where people struggle and what needs to become easier.
Available services
Possible methods are shown for each service. The final approach depends on your question, audience, and project scope.
Customer Journey Testing
Test the steps people follow across a complete journey. Find where transitions, information, or interactions cause difficulty.
Discuss this serviceIdea & Design Testing
Put early ideas or designs in front of intended users. Explore what they understand and how they respond before further development.
Discuss this serviceUser Preference Testing
Ask users to compare alternatives and explain their preferences. Learn which differences matter and why.
Discuss this serviceAccessibility Testing with Users
Observe product use with participants who have relevant access needs. Explore experienced barriers; this is distinct from a technical compliance audit.
Discuss this serviceWhat do these method labels mean?
- Task testing
- Observe individual participants completing realistic tasks.
- IDIs
- In-depth interviews: individual conversations that explore experiences in detail.
- FGDs
- Focus group discussions: moderated group exploration of views and experiences.
- CAWI
- Computer-assisted web interviewing: self-completed online surveys.
CIs (confidence intervals) describe statistical uncertainty, rather than how research is collected. They may be included in quantitative analysis when the sampling design and statistical assumptions support them; they do not apply automatically to interviews, focus groups, or convenience surveys.