Product Demo & Feedback
Introduce your product through a demonstration. Gather honest reactions, questions, and concerns about what people see.
Discuss this serviceHow do people respond when we introduce our product?
Introduce your product while learning from potential customers.
Available services
Possible methods are shown for each service. The final approach depends on your question, audience, and project scope.
Product Trial & Feedback
Give potential customers an opportunity to try your product. Explore their experience and what they would want improved.
Discuss this serviceIn-Person Promotion & Surveys
Introduce your offering through face-to-face interactions and short surveys. Report promotion activity separately from customer feedback.
Discuss this serviceProduct Sampling & Feedback
Let people experience a product sample and share their views. Capture both positive reactions and concerns without steering answers.
Discuss this serviceProduct Launch Feedback
Gather reactions as people encounter a newly launched product. Explore their understanding, expectations, and reported interest.
Discuss this serviceProduct Event Feedback
Collect feedback from people experiencing your product at an event. Separate event activity from findings about the product experience.
Discuss this serviceWhat do these method labels mean?
- IDIs
- In-depth interviews: individual conversations that explore experiences in detail.
- CAPI
- Computer-assisted personal interviewing: interviewer-led surveys recorded on a device.
- CAWI
- Computer-assisted web interviewing: self-completed online surveys.
- PAPI
- Paper-and-pencil interviewing: surveys recorded on paper.
CIs (confidence intervals) describe statistical uncertainty, rather than how research is collected. They may be included in quantitative analysis when the sampling design and statistical assumptions support them; they do not apply automatically to interviews, focus groups, or convenience surveys.